Elea data centres drives Brazil’s digital transformation with rebrand and sustainability focus
Brazil is experiencing a transformative shift in its digital infrastructure landscape with the rebranding of Elea Data Centers from Elea Digital Data Centers. The strategic change, accompanied by the acquisition of two major data centre campuses in São Paulo, significantly bolsters Elea’s presence and capabilities in the Brazilian market.
Elea now operates nine facilities across five major metropolitan areas, making it the country’s largest decentralised data centre provider. Each facility is powered by 100% renewable energy, underscoring the company’s leadership in sustainable practices and setting a high standard for environmental responsibility within the industry.
The updated identity emphasises Elea’s mission to drive Brazil’s digital transformation by offering state-of-the-art infrastructure solutions catering to various technological needs. From edge computing to hyperscale data centres, Elea is committed to supporting the evolving demands of businesses and positioning Brazil at the forefront of technological innovation.
Why does this matter?
The rebrand reflects Elea’s dedication to preparing the nation for future advancements, particularly in emerging fields such as AI. It underscores the company’s role in shaping Brazil’s digital future, focusing on sustainability and cutting-edge technology.
Mobily transforms telecommunications with AI, supporting Saudi Arabia’s Vision 2030
Mobily is leveraging AI to revolutionise the telecommunications industry, particularly in the Middle East. By aligning with Saudi Arabia’s Vision 2030, Mobily is using AI to drive growth and innovation. The company’s AI-driven solutions improve network efficiency, enhance customer experience, and boost business agility, positioning Mobily as a leader in the region’s telecom sector.
Through predictive maintenance, Mobily ensures network reliability, while AI-powered customer service chatbots and analytics platforms optimise performance and provide personalised services to meet the growing demands of digital consumers. Mobily also places a strong emphasis on enhancing the customer experience through AI. The company uses AI to offer personalised support, analyse customer data to deliver tailored recommendations, anticipate needs, and provide proactive service. AI-powered tools like chatbots and virtual assistants streamline customer service, resulting in faster response times and improved satisfaction.
Additionally, Mobily ensures its use of AI adheres to strict ethical standards, prioritising data privacy, transparency, and fairness. With robust encryption, user consent practices, and bias mitigation strategies, Mobily safeguards customer information while building trust through ethical AI use.
Mobily also focuses on building and developing AI talent. The company collaborates with universities to create internship programs and invests in continuous learning initiatives for its employees, fostering a culture of innovation and ensuring that the organisation stays ahead in AI advancements. Furthermore, Mobily emphasises cross-departmental collaboration to integrate AI effectively across marketing, operations, and other business units.
iPhone 16 criticised in China for lack of AI
Apple’s new iPhone 16, launched on Monday, faced criticism in China for its lack of AI features, as the company contends with increasing competition from domestic tech giant Huawei. While Apple highlighted AI-enhanced capabilities in its global announcement, the iPhone 16’s Chinese version will not have AI functionality until next year, which sparked significant debate on Chinese social media platforms.
On Weibo, discussions centred on the absence of AI, with users questioning the value of the new model compared to Huawei’s imminent launch of a three-way foldable smartphone. Some users expressed disappointment that Apple hadn’t yet partnered with a local AI provider to enhance the iPhone‘s functionality in China.
Despite the AI criticism, analysts believe that the lack of immediate AI integration is unlikely to impact short-term sales. Experts pointed to Apple’s strong customer loyalty and predicted that users of older iPhone models will still drive demand for upgrades. However, they warned that the company must develop a robust AI ecosystem in China to stay competitive in the long run.
Pre-orders for the iPhone 16 will begin on Friday through platforms such as JD.com, with deliveries expected from 20 September. Meanwhile, Huawei’s latest models continue to gain popularity in China, posing a growing challenge to Apple’s market share.
Former OpenAI scientist aims to develop superintelligent AI safely
Ilya Sutskever, OpenAI’s former chief scientist, has launched a new company called Safe Superintelligence (SSI) to develop safe AI systems that significantly surpass human intelligence. In an interview, Sutskever explained that SSI aims to take a different approach to AI scaling compared to OpenAI, emphasising the need for safety in superintelligent systems. He believes that once superintelligence is achieved, it will transform our understanding of AI and introduce new challenges for ensuring its safe use.
Sutskever acknowledged that defining what constitutes ‘safe’ AI is still a work in progress, requiring significant research to address the complexities involved. He also highlighted that as AI becomes more powerful, safety concerns will intensify, making it essential to test and evaluate AI systems rigorously. While the company does not plan to open-source all of its work, there may be opportunities to share parts of its research related to superintelligence safety.
SSI aims to contribute to the broader AI community’s safety efforts, which Sutskever views positively. He believes that as AI companies progress, they will realise the gravity of the safety challenges they face and that SSI can make a valuable contribution to this ongoing conversation.
Huawei Cloud launches AI innovations in Saudi Arabia
Huawei Cloud introduced advanced AI technologies at the Saudi Arabia 2024 Summit, aiming to accelerate the country’s digital transformation and support Vision 2030. This new infrastructure promises ultra-low latency and robust AI model training and inference capabilities, enhancing various sectors nationwide. The company is also the first cloud provider in Saudi Arabia to fully comply with local data security policies, ensuring high levels of data protection and aligning with the country’s digital sovereignty strategy.
The impact of Huawei Cloud is significant, with a tenfold increase in public cloud revenue over the past year. It serves a diverse client base, including government bodies, telecom carriers, FinTech firms, and media organisations, highlighting its role in the digital economy. Sector-specific solutions include supporting smart city projects for the government, market expansion for local e-commerce businesses like Zode, and advanced digital banking services.
Technological innovations, such as the Pangu model and CodeArts, drive industry advancements and accelerate software development. Additionally, Huawei Cloud invests in the local ecosystem by training over 3,000 university students and partnering with over 100 local businesses, fostering a thriving digital landscape in Saudi Arabia