AI model Aitana takes social media by storm
In Barcelona, a pink-haired 25-year-old named Aitana captivates social media with her stunning images and relatable personality. But Aitana isn’t a real person—she’s an AI model created by The Clueless Agency. Launched during a challenging period for the agency, Aitana was designed as a solution to the unpredictability of working with human influencers. The virtual model has proven successful, earning up to €10,000 monthly by featuring in advertisements and modelling campaigns.
Aitana has already amassed over 343,000 Instagram followers, with some celebrities unknowingly messaging her for dates. Her creators, Rubén Cruz and Diana Núñez, maintain her appeal by crafting a detailed “life,” including fictional trips and hobbies, to connect with her audience. Unlike traditional models, Aitana has a defined personality, presented as a fitness enthusiast with a determined yet caring demeanour. This strategic design, rooted in current trends, has made her a relatable and marketable figure.
The success of Aitana has sparked a new wave of AI influencers. The Clueless Agency has developed additional virtual models, including a more introverted character named Maia. Brands increasingly seek these customisable AI creations for their campaigns, citing cost efficiency and the elimination of human unpredictability. However, critics warn that the hypersexualised and digitally perfected imagery promoted by such models may negatively influence societal beauty standards and young audiences.
Despite these concerns, Aitana represents a broader shift in advertising and social media. By democratising access to influencer marketing, AI models like her offer new opportunities for smaller businesses while challenging traditional notions of authenticity and influence in the digital age.
AI chatbots mimicking deceased teens spark outrage
The discovery of AI chatbots resembling deceased teenagers Molly Russell and Brianna Ghey on Character.ai has drawn intense backlash, with critics denouncing the platform’s moderation. Character.ai, which lets users create digital personas, faced criticism after ‘sickening’ replicas of Russell, who died by suicide at 14, and Ghey, who was murdered in 2023, appeared on the platform. The Molly Rose Foundation, a charity named in Russell’s memory, described these chatbots as a ‘reprehensible’ failure of moderation.
Concerns about the platform’s handling of sensitive content have already led to legal action in the US, where a mother is suing Character.ai after claiming her 14-year-old son took his own life following interactions with a chatbot. Character.ai insists it prioritises safety and actively moderates avatars in line with user reports and internal policies. However, after being informed of the Russell and Ghey chatbots, it removed them from the platform, saying it strives to ensure user protection but acknowledges the challenges in regulating AI.
Amidst rapid advancements in AI, experts stress the need for regulatory oversight of platforms hosting user-generated content. Andy Burrows, head of the Molly Rose Foundation, argued stronger regulation is essential to prevent similar incidents, while Brianna Ghey’s mother, Esther Ghey, highlighted the manipulation risks in unregulated digital spaces. The incident underscores the emotional and societal harm that can arise from unsupervised AI-generated personas.
The case has sparked wider debates over the responsibilities of companies like Character.ai, which states it bans impersonation and dangerous content. Despite automated tools and a growing trust and safety team, the platform faces calls for more effective safeguards. AI moderation remains an evolving field, but recent cases have underscored the pressing need to address risks linked to online platforms and user-created chatbots.
UN adopts ‘Pact for the Future’
On 22 September 2024, world leaders convened in New York to adopt the ‘Pact for the Future’ – a comprehensive agreement designed to reimagine global governance in response to contemporary and future challenges.
The ground-breaking Pact includes a Global Digital Compact and a Declaration on Future Generations, aiming to update the international system established by previous generations. The Secretary-General stressed the importance of aligning global governance structures with the realities of today’s world, fostering a more inclusive and representative international system.
The Pact covers many critical areas, including peace and security, sustainable development, climate change, digital cooperation, human rights, and gender equality. It marks a renewed multilateral commitment to nuclear disarmament and advocates for strengthened international frameworks to govern outer space and prevent the misuse of new technologies. To bolster sustainable development, the Pact aims to accelerate the Sustainable Development Goals (SDGs), reform international financial architecture, and enhance measures to tackle climate change by committing to net-zero emissions by 2050.
Digital cooperation is notably addressed through the Global Digital Compact, which outlines commitments to connect all people to the internet, safeguard online spaces, and govern AI. The Compact promotes open-source data and sets the stage for global data governance. It also ensures increased investment in digital public goods and infrastructure, especially in developing countries.
Why does it matter?
The ‘Pact for the Future’ encapsulates a detailed, optimistic vision geared toward creating a sustainable, just, and peaceful global order. The Summit of the Future, which facilitated the adoption of this Pact as an extensively inclusive process, involves millions of voices and contributions from diverse stakeholders. The event was attended by over 4,000 participants, including global leaders and representatives from various sectors, and was preceded by Action Days, which drew more than 7,000 attendees. Such a forum shows firm global commitments to action, including pledges amounting to USD 1.05 billion to advance digital inclusion.