James Cameron, renowned director of films like Titanic and The Terminator, has joined the board of Stability AI, an AI startup based in London. The company, known for its AI-driven image-generation tools, is aiming to transform visual media through innovative technologies.

Stability AI’s CEO, Prem Akkaraju, highlighted the importance of Cameron’s appointment in helping the firm achieve its goal of providing creators with a comprehensive portfolio of AI tools. The company has raised significant funding, including $80 million earlier this year, and is seen as a competitor to AI tools from Google and OpenAI.

Cameron expressed excitement about how generative AI and computer-generated imagery could revolutionise storytelling, offering artists unprecedented ways to bring their ideas to life. Stability AI’s tools include Stable Video Diffusion, a text-to-video generation platform.

While the relationship between AI and Hollywood has grown closer, it has also sparked controversy. In 2023, writers and actors went on strike, pushing for protections against the unregulated use of AI in film and television production. Cameron joins other notable figures on the board, such as former Facebook president Sean Parker.