Google is adding ads to AI-generated summaries, known as AI Overviews, which appear in response to certain search queries. These ads, labelled ‘Sponsored,’ will appear alongside non-sponsored content, offering users quick access to relevant products and services. This marks Google’s latest effort to monetise its AI search feature and boost user engagement, particularly among younger audiences.

Along with ads, Google is also rolling out AI-organised search results. These new pages will display more diverse content, including videos, articles, and forum posts. While these AI-organised results will not include ads, they aim to make search results more relevant and visually appealing, offering users a more tailored experience.

As Google continues to expand its AI-driven search features, there are concerns about the impact on web traffic for publishers. Some studies suggest AI-generated summaries could reduce page views and ad revenues, potentially costing publishers billions. However, Google says it is working to address these concerns while continuing to refine its AI search technology.