Meta Platforms is preparing to introduce a new audio feature for its AI chatbot, which will allow users to select voices from five celebrities, including Judi Dench and John Cena. As part of its efforts to enhance user engagement, Meta will offer the voice options across its platforms such as Facebook, Instagram, and WhatsApp.

The announcement is expected at Meta’s annual Connect conference, where the company is also set to unveil augmented-reality glasses and provide updates on its Ray-Ban Meta smart glasses. These developments reflect Meta’s push to integrate AI more deeply into everyday interactions through its various products.

Celebrity voices are set to roll out this week in the US and other English-speaking markets. Meta hopes that this new feature will appeal to users seeking a more personalised experience with its AI chatbot, positioning itself in competition with AI giants like Google and OpenAI.

As part of its broader AI strategy, Meta has shifted focus towards integrating celebrity voices after earlier text-based characters saw limited success. The company is committed to making its chatbot a core feature across its platforms, striving to stay ahead in the competitive AI landscape.