The International Cricket Council (ICC) has introduced a social media moderation programme ahead of the ICC Women’s T20 World Cup 2024. The initiative is designed to protect players and fans from toxic online content. More than 60 players have already joined, with further onboarding expected.

To safeguard mental health and promote inclusivity, the ICC has partnered with GoBubble. Together, they will use a combination of AI and human oversight to monitor harmful comments on social media platforms. The service will operate across Facebook, Instagram, and YouTube, with the option for players to use it on their own accounts.

The technology is designed to automatically detect and hide negative comments, including hate speech, harassment, and misogyny. By doing so, it creates a healthier environment for teams, players, and fans to engage with the tournament which will be held in Bangladesh.

Finn Bradshaw, ICC’s Head of Digital, expressed his satisfaction with the programme’s early success. Players and teams have welcomed the initiative, recognising the importance of maintaining a positive digital atmosphere during the tournament.