California Governor Gavin Newsom has signed two new bills into law aimed at protecting actors and performers from unauthorised use of their digital likenesses through AI. The following measures have been introduced in response to the increasing use of AI in the entertainment industry, which has raised concerns about the unauthorised replication of performer’s voices and images. The first bill mandates that contracts unambiguously specify the use of AI-generated digital replicas and requires professional representation for performers during negotiations.

The second bill restricts the commercial use of digital replicas of deceased performers. It prohibits their appearance in films, video games, and other media unless the performer’s estate gives explicit consent. These steps are crucial in safeguarding the rights of performers in a rapidly evolving digital landscape, where AI-generated content is becoming increasingly prevalent.

The legislative actions mentioned highlight widespread concerns about AI technology, not just in entertainment but across different industries. The increasing use of AI has raised worries about its potential to disrupt sectors, lead to job displacement, and even pose a threat to democratic processes. Although President Biden’s administration has advocated for federal AI regulations, Congress is split, which makes it challenging to enact comprehensive national-level legislation.