Slack is undergoing a major transformation as it integrates AI features into its platform, aiming to evolve from a simple messaging service to a ‘work operating system.’ CEO Denise Dresser said Slack will now serve as a hub for AI applications from companies like Salesforce, Adobe, and Anthropic. New, pricier features include AI-generated summaries of conversations and the ability to interact with AI agents for tasks such as data analysis, web searches, and image generation.

This shift follows Salesforce’s 2021 acquisition of Slack and its broader move toward AI-driven solutions. Slack’s AI integration seeks to enhance productivity by offering tools to catch up on team discussions, analyse business data, and create branded content, all within the chat environment. However, questions remain about whether users will embrace and pay for these premium features and how this change aligns with Slack’s core identity as a workplace communication tool.

Concerns around data privacy have also surfaced as Slack leans further into AI. The company faced criticism earlier this year for handling customer data, which was used for training purposes, but maintains that it does not use user messages to train its AI models. As Slack continues integrating AI, it must address growing scepticism around managing and safeguarding data.