Meta is set to expand its presence in Vietnam by increasing investment in AI and manufacturing. Starting in 2025, production of its latest mixed reality headset, the Quest 3S, will move to the country.

The announcement came shortly after Meta’s president for global affairs, Nick Clegg, met with Vietnamese officials. Vietnam is a key market for Meta, with millions of users relying on its social media platform, Facebook.

Meta also supports numerous small businesses in the region. While the size of the investment remains unclear, Meta’s commitment highlights the growing importance of the Vietnamese market for the company.

Additionally, Meta plans to further integrate AI innovations into its platforms. Testing of its Meta AI tool in Vietnamese will begin soon, with a full launch expected by the end of the year.